Betterworks Go: Program Design


As you set out to implement Betterworks, begin by defining the guidelines of your program. As you define your program, you can update the template provided to use as your program summary.

Program Team/ Executive Sponsorship

In order to run a successful program, it’s important you have the right people in place. Some organizations pull in a complex team of resources, but at a bare minimum, we recommend you designate two individuals for these crucial roles.

  • Program Lead
    • In order to roll out Betterworks Go, you will need someone to own the rollout execution, including configuring the application, communicating deadlines, and measuring program success. Since you’re reading this, you might be a good candidate!
  • Executive Sponsor
    • Betterworks will help build transparency and accountability in an organization. However, accountability must exist for everyone, including your executives. Most programs have an executive champion willing to galvanize support at the executive level, communicate expectations, and review the success of the program with the program lead. This is such an important role, if you can’t secure a champion at the executive level, you probably shouldn’t move forward with the launch.

Vision Statement

Before educating people on what goals and milestones are, you need to answer the following questions:

  • Why goals and milestones?
  • Why now?

Create a vision statement that will serve as the "why" for your program, addressing what gaps in your processes you're trying to solve with goals and milestones, and the expected benefits that you hope all employees will see.


Every program is different, and that means there are different rules for how the process should work. It's important to clearly explain your unique set of rules if you want people to effectively play the game.

Your Program Calendar

Your program should be cyclical, following a quarterly cadence of goal and milestone creation, progress updates, and reflection. As you ask people to learn the new process, share the big picture as well as the immediate next steps. It's often useful to show the program cadence annually to reinforce what is expected of your team.

Summarize Your Program

Make this transition easy on your team and pull together this information as a set of slides, which can be the opening section of any training you hold now or for new employees.

Betterworks Go: Program Design & Set Up